Who is the Author of the book “Social Media Marketing for dummies”?
A recognized digital marketer, Shiv Singh has worked in America and UK offices since 1999. Shiv helped many famous clients like Microsoft and Panasonic in social media marketing. And, he shows them how to incorporate social media. Also, social technologies can support marketing and business objectives. Shiv has published and spoken at many conferences around the globe. He has also quoted in the Wall Street Journal. And, also he attends many Associated Press, Adweek, Ad Age, and several other noted publications. This book explains what social influence marketing is and how you can harness it to achieve your objectives. It also aims to help you prioritize what’s important and what isn’t. Social media marketing is today the most important phenomena transforming the Internet. Social Media Marketing For Dummies is written to help you make sense of the madness.
Why Social Media Marketing Important?
On August 23, 1999, Blogger launched as one of the earliest dedicated blog-publishing tools. At that time, social media was considered a niche activity on the fringes of the Internet. But today, Blogger is the 16th most popular site on the Internet, hosting millions of blogs. In a span of three years, Facebook has grown to over 200 million users. And, Wikipedia, for all practical purposes, has replaced Britannica as an encyclopedia. There is more to it than the phenomena, though. It also presents unique marketing opportunities, providing new ways to reach social influences. Additionally, it allows for people to influence each other and do the marketing for the brand. Social influence marketing (SIM) forces companies to rethink how they market online. To whom they market, and how to structure their own organizations to support these new marketing opportunities.
The social influence marketing space is changing. So by very definition, this book can’t be completely comprehensive. Social marketing touches all parts of marketing and all parts of the Internet. You will find some sections more valuable than others.
You can also read e-marketing book for the assistance.